We decided to develop a bright, dynamic concept with an accent color - orange. The main exchange currencies – the dollar sign and the euro sign – fit perfectly into the brand name. Arrows are used to indicate the dynamics of the growth or fall of the exchange rate, and we have drawn these signs in the logo. Also, the arrow is a corporate element of the brand, which is placed on media in white and orange colors.
Yes is one of the leaders in the currency exchange market in Almaty. The company was founded in 1995 in the Airport and to this day works tirelessly, developing in step with the times.
They are based on the transport hubs of the country, work with 23 types of foreign currencies and constantly increase them based on the direction of departures and arrivals of Airports. The main task before us was to develop a brand book for brand packaging in a modern manner.