BRAND STRATEGY
We create a strategy that provides room for growth and expansion, ensuring your brand remains relevant and competitive.
What's included in this service:
- Business and market analysis
- Target audience identification
- Formulation of brand mission, vision, and values
- Competitive environment analysis
- Development of a unique selling proposition (USP)
- Market positioning selection
- Naming creation (if the name is changing or absent)
- Slogan and key message creation
- Budget planning for strategy implementation
- Strategy effectiveness assessment and adjustments as needed
BRAND IDENTITY
For us, brand identity is more than just a logo or a combination of colors. It creates an emotional connection with your audience through visual and verbal communication, ensuring the brand has an exceptional image and a subtle influence on the hearts of consumers.
What's included in this service:
- Defining identity goals
- Logo design
- Color palette selection
- Primary font selection
- Creation of graphic elements
- Packaging design (if a product is present)
- Establishing standards for online presence (social media, website)
- Development of corporate documents (business cards, letterheads, etc.)
- Development of guidelines for logo and other elements usage (guideline or brand book)
COMMUNICATION STRATEGY
We determine how the brand will convey its message, values, and the uniqueness of its product or service. The strategy helps businesses communicate more effectively with their target audience and achieve communication goals.
What's included in this service:
- Defining communication strategy goals
- Analyzing target audience and their needs
- Studying competitor behavior
- Tone of voice development
- Key message creation
- Identifying communication channels
- Selecting tools and tactics for the communication campaign
- Budget planning for the communication strategy
- Creating creative materials for the communication campaign
- Determining key performance indicators (KPIs)
- Monitoring and analyzing results
SUPPORT
After creating the branding, an important step for the long-term and successful development of your brand is the support and maintenance provided by our agency. We offer new strategies and approaches that help adapt to changing market conditions, ensuring a reliable and effective future for your brand.
What's included in this service:
- Development of advertising materials
- Support in creating image advertising
- Consulting on communication and marketing issues
- Assistance in brand implementation on the market
- Development of customer engagement strategies
- Support in creating content for advertising campaigns
- Development of interactive solutions for brand promotion
- Consulting on market positioning
- Organizing events and activities to support the brand
- Monitoring and analyzing audience reactions to the brand